A committee was formed with representatives from the School of Media and Strategic Communication, O’Colly Media Group, Student Union Operations and Brand Management. The committee devised a new esports certificate program. The program was approved by the OSU/A&M Board of Regents in March and now awaits approval from the state regents. It incorporates marketing and production-related curriculum and aims to provide an introduction to the world of esports from a business and event-planning perspective.
"The academic component adds another dimension to the arena, making it a learning lab, giving students the knowledge and tools to produce esports content right from the start. This will be a place for students to put what they’re learning into practice and get that out-of-classroom experience." - Adam Barnes, Student Union assistant director of meeting and conference services
With the esports industry continuing to grow, careers within this field are quickly expanding as well. A few different esports-related professions include entertainment, education, administration, business, sales, marketing, communication, information and technology, event programming, media and performance optimization.